Is an additional fee required for renewing a SearchMaster subscription after it has expired?

Yes, there is. If, on any of the 30 days that SearchMaster reminds the user to renew the subscription, the user clicks the pop-up renewal button, the cost for renewing that unexpired subscription will be $59 (approximately $5 per month); however, if a SearchMaster user allows the subscription to lapse, the cost for renewing that expired subscription will be $99 (approximately $8 per month), which is why the SearchMaster software alerts subscribers once per day on each of the last 30 days before the subscription expires: to save the user $40!